Every day, algorithms evolve, and new tactics emerge in the realm of SEO. While some experts believe that new school teachings are the only way to go, others believe that old SEO approaches are the only way. It’s difficult to say whether one SEO technique is genuinely beneficial. However, every online website’s most crucial SEO goal is to increase page traffic and attract users to your site.

In this piece, we’ll look at five tried-and-true tactics for white hat link building that will bring traffic to your website that you should start using right now.

What Is Link Building, And Why Is It So Important?

Link building is the process of getting other websites to link back to yours. As previously said, Google algorithms are incredibly complex and constantly evolving, but the importance of links remains constant.

Backlinks are the most reliable determinant of how websites rank for keywords. Furthermore, the more high-quality links you get, the more Google considers your site authoritative.

Five White Hat Link Building Strategies

1. High-Quality Content

Whenever it comes to white hat link building, the greatest organic way to get links is to create valuable or amusing content. Creative content has never been out of style, which is fantastic. People are more likely to spread your link if it has valuable content. Start by writing a blog article about an industry-related issue that will attract attention.

If the material you’re generating is valuable and timely, it should generate traffic and backlinks over time. Fortunately, most individuals are lazy and prefer to link to other people’s content rather than develop their own. When creating your pieces, keep SEO in mind because even though the best writing won’t help if no one reads it.

2. Reclaim Broken Links

Recovering broken links is just a reliable strategy to increase your website’s Domain Authority (DA). Better yet, it’s entirely legal and, for the most part, straightforward.

Furthermore, broken links are links that are no longer functional with one of five reasons:

  1. The website manager typed in the wrong URL for the link.
  2. The linked web page was removed from the website that contained the link (creating what is known as a 404 error).
  3. The link takes you to a website that no longer exists.
  4. Access to a destination website is blocked by software or a firewall.
  5. The website administrator is connected to a site locked behind a firewall that prevents access from the outside.

3. Guest Blogging

Another tried—and effective—white-hat SEO method for increasing your site’s link profile is guest posting or guest blogging. Additionally, they are excellent traffic generators.

Moreover, guest posts are articles you create for other websites with a similar niche to yours. Consider SEO marketers who contribute to the MOZ Blog. It also happens the other way around; you may request that others post on your site in exchange. Sites will frequently promote a post with their social networks, meaning you’ll get even more engagement. However, before you publish, be sure that the site should link back to your content.

4. The Skyscraper Technique

The Skyscraper Technique, created by backlink master Brian Dean, necessitates significant work. Nevertheless, the payoff can be enormous.

The principle is straightforward, and there are only three simple steps to follow:

  1. Choose a keyword for which you wish to rank.
  2. Examine the material in the top ten Google results.
  3. Curate a piece of content that is ten times more valuable than anything else on the SERP.

That is all there is to it. It’s simply that simple. The tricky thing now is figuring out how to develop material that is better than everyone else’s.

5. Reverse Engineering Competitors Links

This one will appeal to everyone with a competitive attitude. It’s simple to see all of a competitor’s backlinks using programs like Ahrefs and Spyfu. All you have to do now is figure out how they obtained them and duplicate their method.

This is also an excellent technique to locate low-hanging fruit, such as directory submission and listing sites, which you might be overlooking.


Gone are the days when you could buy sketchy backlinks without any punishment to your site from Google. The white hat link-building tactics explained in this article are all very straightforward, but that doesn’t mean they don’t take considerable time and effort. Every inbound link is another step towards the higher ranking you want for your site. Building a substantial backlink profile is an essential part of any SEO campaign, and it’s something you should invest energy into.