Blogger outreach is all about contacting individuals in your niche to introduce your brand and content.

It is a powerful and cost-effective content marketing solution that will gain your brand more exposure and improve your overall visibility.

By planning your blogger outreach strategy first, you can make sure to get high quality backlinks and traffic for your website.

The higher the quality and relevancy of your backlinks, the more authoritative your website will be in the eyes of search engines.

Follow our step by step instructions for a successful outreach.

1. Blogger Outreach

A clear and effective blogger outreach strategy starts with an endgame.

To choose the right bloggers, you must first identify the purpose of the outreach.

If the primary goal is to build links for ranking purposes, you should concentrate on high authority websites.

If you are looking to increase your brand awareness, attract new leads and customers, then focus on influential bloggers with great audiences who would actually be interested in your products.

Define your audience – The first step is to identify your target audience. Think about who you appeal to and would like to reach.

The more precise you are with targeting an audience, the more accurate your outreach will be.

Make a list of possible sites – Find websites that are more likely to appeal to your targeted audience.

Choose the most relevant – Narrow your options down based on authority and relevancy. Use MozBar, Ahrefs or SEMRush to check the domain authority. In general, the higher a website’s authority, the more authority they transfer to your site.

Aim for bloggers with passionate and engaged audiences who have your targeted keywords or similar blog posts.

Write compelling emails – Before reaching out, you should make sure to have a well thought-out pitch. Keep it simple, informative and use proper grammar.

Use a memorable subject line and reach out in a personal way so you’re not overlooked. Do not forget to make the mutual benefits from collaborating clear.

blogger outreach strategy

2. Content Creation

Content plays a big role in effective blogger outreach strategies.

When a blogger gives you an opportunity to share your content with a large number of people, it is important to create rich and valuable content for your audience and their platform.

The content represents your brand, and the way you choose to write creates the image.

The results will vary depending on the structure, what you include and the format you use to present it.

Some content will have better user engagement, while others may attract extra backlinks, and some could even help you build relationships.

Taking time to think about what you want out of the outreach will help you master the art of content creation.

Keyword research – Keywords optimise your content for search engines and make your writing focused. You can use Google Keyword Planner to choose a keyword that you would like to rank for but remember to write naturally and not let the keyword dominate your content.

Clear structure – No matter how long your content is, text structure is important for SEO. A good structure improves readability for users, provides higher engagement and lower bounce rates.

SEO friendly – You should always write content in a way that can help search engines understand what it is about so they can rank it for relevant search queries. Focus on the title, URL, and meta description and make sure to include your keyword in them.

Include visuals – Images and videos can break up long blocks of text and make it easier for people to read. They also help with SEO. By using keywords for alt text in images, you provide search engines with more clarity about the subject of your content.

blogger outreach strategy

3. Stay Connected

After your content is published, continue to keep in touch because the value and impact of blogger outreach can extend way beyond SEO.

Regardless of your niche or industry, building relationships that last is one secret to keeping a business successful.

Not only is this good networking practice, but it will also help maintain your brand identity and brand awareness.

Long term relationships will provide new opportunities for other marketing channels such as podcasts, social media and more.

4. Use Social Media

You should use social media as part of your blogger outreach strategy.

If you have written an awesome post, then why not share it on your social media platforms.

When you share the content, you also help drive more traffic to the blogger’s website, which shows your support.

That support can also help you build lasting relationships.

More importantly, you could attract a new audience through shares and likes.