When it comes to SEO, most clients are skeptical to continue beyond the 3 months mark, even if they see some ranking results. 

So what you do in the first 3 months can either make or break an SEO campaign.

If you want your clients to stay long-term, you have to meet and satisfy their needs by using effective SEO techniques.

And while SEO can be overly complicated and is often hard to keep up with because of the ever-changing SERPs algorithm, there are still ways to ensure your client keeps increasing their online visibility.

To help you get faster SEO results in the first 3 months, we’re going to show you some of the best practices and rules to follow.

  • Initial keyword research 
  • Website audit 
  • Link Audit
  • Competitor Analysis
  • Build High DR Links

Initial Keyword Research

Every successful SEO campaign starts with keyword research and finding the best keywords should be your number one priority.

It doesn’t matter how great a website or a business is, without the relevant keywords, no one will ever see it, and it will never get any traffic. 

By researching, comparing and analysing the possibilities, you can identify the keywords which will improve your client’s  campaign RIO

  • Use keyword search tools – Type in a few keywords into search tools such as Google keyword planner to discover more relevant keyword ideas. You can make a list or download a copy of the keywords straight from the planner. 
  • Find other potential keywords – Use Ahrefs to identify all the top keywords your client’s competitors are ranking for.
  • Compare – Finding keywords isn’t that difficult, but analysing and comparing them requires extra attention. For more in-depth insight, use Ahref’s keyword explorer to find and analyse metrics such as keyword difficulty, search volumes, potential traffic and cost per click. 

Website Audit

Website audits are so important.

Why is that? 

Because they give you the chance to make a website a healthy one.

A complete audit can provide a clear map of the areas that need to be improved and the issues that need to be resolved to make a client’s website more efficient and visible to search engines.

There are many powerful site audit tools to choose from, but we recommend using Ahrefs or SERanking. 

Here are the top 4 main elements to focus on.

1. Sitemaps Audits 

There are two types of sitemaps, XML and HTML, and they are both important in SEO. 

XML is purely for search engines, and HTML is for user experience.

Why conduct an audit? 

A quick audit, especially one on XML, can help you identify where and how a sitemap can be improved to help search engine crawlers scan and index the pages faster.

The HTML can help you better organise the structure of your pages for a better overall user experience. 

2. Clean up page Index 

Give the website a makeover and remove all the unnecessary pages. 

If it’s not live and it’s now working, then why is it there?

Give search engines only web pages to crawl that are useful. 

If you have too many low quality URLs, then it will impact your SEO rankings.

There are many ways to identify your client’s poor quality pages:

  • Using the sitemap is a good place to start
  • Retrieving an Index Coverage Report from Google Search Console is another option. You can download the report as CSV to see a copy of all the valid pages that Google has indexed
  • You can also use Google analytics to narrow down the best performing pages based on views to make sure you choose those worth keeping

What to do once you have a list of low performing pages:

  • Delete – Add a 301 redirect to it
  • If you have to keep a page – add a noindex tag
  • Update pages
  • Add internal linking

3. Fix on page SEO issues 

Everything you do in SEO is to increase the visibility of your client in SERPs, and everything that you do works hand in hand.

On page SEO is all about optimising your client’s web page content for search engines using targeted keywords.

So the more optimised you make their content, the more signals you send to search engines, and the better the results.

On page SEO tips:

  • Page and content optimisation 
  • Use keywords in the first paragraph of content
  • Check keyword density 
  • Optimise URLs, titles & meta descriptions by adding keywords
  • Include keywords in H2 tags
  • Organise header tags to improve user experience
  • Include keywords to images
  • Make sure you’re linking internally 

4. Fix Technical SEO issues

Technical SEO issues can really affect the performance of your client’s website and their overall rankings 

By resolving and removing every issue, you give search engines a better optimised website to crawl and index whilst significantly improving their overall chance of rankings.

  • Optimise robots.txt
  • Duplicated content issues
  • Redirects
  • Indexability issues
  • Website speed
  • Responsiveness 
  • JS & CSS file issues
  • SSL & HTTP
  • Title tag issues
  • Meta description issues
  • Error codes
  • File size issues

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Competitor Analysis

SEO is all about competing, so spying on competitors is a must. 

All clients want to rank higher, get more traffic and conversions than their competitors.

So an in-depth competitor analysis can be the key to getting your client to outrank their rivals.

Without it, you can’t fully understand what a client is competing against, and it is almost impossible to get good SEO results in 3 months.

Ahrefs is one of the best tools for conducting a competitor analysis. Their layout is super easy to navigate and you can discover everything you need to know about a competitor from keywords to backlinks.

Things to look for:

  • Find the real competitors on SERPs
  • Find and analyse the keywords they rank for
  • Check their backlink profile to find new link building opportunities 
  • Figure out the number of backlinks required to reach number 1
  • Discover well performing content
  • Identify the areas that your client can improve in on-page, off-page & technical SEO

competitor analysis

Build High DR Links

Once you’ve done the keyword research, optimised the website and everything is ready, start building links. 

But focus on high DR links if you want to keep your clients beyond the 3 months phase. 

The higher the quality of a link, the more juice your client receives. 

Always use SEO tools to figure out the domain authority of the sources you are looking to gain links from.

Here are some of the ways to earn natural and high quality backlinks:

  • Check your client’s competitors’ backlink profile
  • Use blogger outreach 
  • Niche edits
  • Business listings
  • Share their content on Social media to earn backlinks
  • Use broken links
  • Find unlinked mentions using Ahrefs content explorer – Use the pictures below

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