Link building is a well-liked SEO technique. It’s the most efficient method for increasing online brand exposure and competence, and it works. Unlike other internet marketing methods, link building continuously generates focused traffic, assisting many businesses in developing a reputation. Despite its tremendous potential, link building is mired in myths and misunderstandings, earning it contempt from those who use it.

The difference between white and black hat link building is significant because, contrary to philosophy, link building exists. Its bad reputation is due to businesses who use black hat SEO methods, which result in a Google penalty.

However, to get the most of your digital marketing resources, you need to learn more about link development. To begin, here are the six most frequent link building myths that you should avoid:

Myth 1: Guest Posting Is Exclusively Associated With Negativity. 

Many people claim that guest blogging is no longer relevant, yet this is far from the case. Guest blogging is not intended to be penalized by search engines, particularly in highly pertinent and traffic-generating publications. This helps promote your company and reputation in the most effective manner possible, benefiting all parties concerned.

While it is true that spamming your links is a waste of resources, keep in mind that guest blogging, especially excellent guest posting, can assist increase brand recognition and exposure. It may also help your other digital marketing tactics, but keep in mind that guest blogging should always be done with a goal in mind. You’re missing the purpose if you engage in guest blogging to gain links.

Myth No. 2: Link Building Should Solely Focus On Links.

While link building is well-known for its ability to boost the amount of traffic to your connections, its influence extends well beyond that. You will be able to enhance your brand’s exposure, raise awareness, and, most importantly, reinforce your authority, reputation, and total brand worth.

That being stated, view link building as a method of establishing connections with other websites. It is more than merely trying to gain links—as the name implies, you must construct. You may also create long-lasting relationships by reaching out to other businesses.

Myth 3: Trusting Wikipedia And.Edu Websites Is Sufficient.

Most businesses think that connecting Wikipedia may do wonders for their content. For example, if you manage to establish a single link from a Wikipedia page, Google will immediately start to favor you. Unfortunately, this is not the case. Wikipedia and websites do not exist to address all of your SEO problems.

Despite their authoritative ranking authority, including these sites will not instantly give you greater rankings. Google rates them in the same way that any other website is, so never utilize them as the basis of your SEO efforts. The easiest method to guarantee excellent ranking is to diversify—however, other kinds of backlinks should never be overlooked!

Myth 4: Backlinks Are A ‘primary’ Google Ranking Factor

This link-building myth stems from a Google Q&A in which Google Search Quality Senior Strategist Andrey Lipattsev claimed that Google’s top three ranking criteria were links, content, and RankBrain. However, if this were true, it would disregard the overwhelming majority of signals, such as user experience, query intent, and hundreds of other ranking criteria, to favor sites based on the number of backlinks they had. 

John Mueller went so far as to clarify this. Google’s ranking criteria are dynamic, with various algorithms used to determine the results of different searches based on user intent. However, many correlation studies have revealed that sites in the top three results have many backlinks.

Myth 5: Requesting A Link From Someone Is Spammy.

This link building myth is claimed to be that requesting for a link or exchanging links between sites is considered spam. There are many instances of “professional advice” stating that if the location from which you receive a link does this often, you may face a manual action. However, recovering citations or manually requesting a link from a relevant directory or publication should not be classified as link exchanges. If this is the case, broken link building and resource link construction should be avoided.

Myth 6: High Link Velocity Causes Manual Penalties

Many Individuals Are Concerned That Creating A Large Number Of Links To A Single Piece Of Content would negatively affect its keyword rank. As impressive as search engines are, indexing the whole web and identifying patterns like this is virtually impossible. Furthermore, it stands to reason that a highly unique and valuable site will produce backlinks enormously on its own.

Every time someone connects to your material, it raises its exposure and provides it the chance to get more connections. If the keyword rank rises enough, the impact multiplies substantially. It’s the whole point of organic link building. However, if you get a large number of low-quality links from content networks and spamming directories, you may face a manual penalty or substantial link profile devaluation.


Keep the fear of link-building myths from stopping you from enjoying the many benefits of implementing an effective link-building strategy.

Although Google’s dynamic algorithms are usually kept hidden, SEO experts and companies do their best to keep track of them and tell you what is accurate and untrue about them.