Digital marketing is constantly changing. Businesses that have never had an online presence before are now vying for top internet rankings. But to do so, companies must grasp SEO and how it impacts digital marketing strategies for them to be able to compete in the market. Moreover, understanding link building is essential for boosting exposure and earning potential. A link-building guide may assist you in comprehending its significance.

We’ll go through the characteristics of link building in this article. Also, we’ll look at the definition, benefits, and when it’s appropriate to outsource link building. So, let’s get this party started!

What Is Link Building?

Link building is an SEO phrase that refers to the practice of obtaining other websites to link to a page on your website to rank better in the search engine results pages (SERPs). Because search engines prefer quality over quantity, obtaining a few trustworthy connections is more significant than obtaining hundreds of substandard or spammy ones. The key to attracting authority sites to connect to your site or blog is to constantly publish relevant, high-quality material that is organically shared, commented on, or linked to.

Why Should You Outsource Link Building?

Here are a few reasons why you should outsource your brand’s link-building tasks.

1. Saves Your Time

As you are aware, link building takes time. When you’ve identified potential links, send them an email. Determine your competitors’ backlinks and contact them. Furthermore, improving your link building necessitates several backend technical processes. When will you have time to focus on your core responsibilities if this takes hours and days of work? Also, link building is not a one-time task; it must be done consistently for best results. Outsourcing frees up time for other responsibilities.

2. Saves You Money

You may hire experts to promote the brand of your company. But what about the other tasks if those link-building experts are solely focused on link-building? Their time, like yours, is squandered. That is why it is more cost-effective to outsource link building. Furthermore, hiring specialists for each task in-house would cost more than the overall fees of the outsourcing agency. Although link-building tools and software are costly, outsourcing saves money.

3. Increases Your Services and Scales Your Growth

When you have enough time and resources to work on your organisation’s core competencies, you can go ahead and expand the services in your portfolio while scaling your company’s growth.

4. Obtains Viable Outcomes

Even if you’re not a professional digital marketer, you’ve probably tried a few tutorials and done some link-building for your website. It may work at times, but if you believe your strategies have not yielded satisfactory results, you should seek out another agency to which you can outsource this task for better results.

5. Improves Your Link-Building

You would contract out link building to a specialised company. Expert link building easily outperforms non-expert link building. This team excels at developing strategies to increase the number of incoming links to your website. Instead of spam links, they will provide you with high-quality links that will boost your domain authority.

6. Increases Your Traffic

The outsourced company will make every effort to obtain links from credible websites. They will approach popular curator blogs/websites that list the best fashion bloggers in your city if you are a fashion blogger. Then, their visitors will visit your website, increasing your traffic. These visitors may turn out to be future customers.

When Is it Time To Outsource Link Building Services?

Based on everything we’ve discussed so far about excellent links, it’s safe to say that link building involves a lot of effort. Most SEO professionals would agree that link building is one of the most comprehensive SEO tactics you’ll ever use. As a result, it makes sense to outsource services to a reputable link-building reseller. The ideal solution would be to work with a link-building firm that specialises in various areas.

So, when should you, as a company owner, outsource your link-building project?

1. When You Need Links Quickly

An agency that focuses on link development already has a strategy in place. They have a list of websites from which they may get links in less than 24 hours. Outsourcing link-building companies have also established connections in a variety of sectors. So, whereas your in-house team may take 2-4 months to place links, an expert will accomplish it in much less time.

2. When Hiring an In-House Expert Is Expensive

Hiring in-house link-building specialists take time, and the first consideration that you must make is the cost. According to internet research, it may cost at least $60K each year. The annual costs may reach $100,000. That’s a significant outlay for a fledgling or failing business. Hiring in-house workers may not be viable with most businesses’ link-building expenditures under $1000 per month. This will not work if you have a limited budget.

3. When You Want to Improve Your Link-Building Methods

You may have heard of a blogger outreach service or attempted it yourself. However, if you do not understand how this works, you may fall behind most of your activities. E-commerce link building, for example, maybe complex if you operate an e-commerce shop. You may find it difficult to connect back to your website without seeming overly promotional. If you are not cautious, you may be reported or suspended by search engines.

4. When Aiming for Links that Would be Difficult to Get On Your Own

As a growing company, you anticipate that some websites will link to you. These may be high-traffic areas. However, some digital marketing teams are difficult to contact. Hence, relationships should be internalised as much as possible. Typically, it takes months and numerous follow-ups. Also, hiring a professional company expedites the process.

5. When You are Trying To Obtain Information

You may have been building links for some time and perhaps gotten excellent results from your efforts. However, given the internet’s ever-changing nature, you can never have enough expertise to maintain a digital business on your own. You’ll need the advice of specialists at some time.


The idea is to figure out what works best for your company and then stick with it, rather than doing nothing because you’re afraid of making mistakes or wasting hundreds/thousands of dollars on the wrong SEO strategy/service.

If you’ve never done link building before, signing on with a new SEO agency/provider can be intimidating. However, don’t let that be the reason you fail to outsource link building. The bottom line is that you must not be afraid to try new things, especially if they have the potential to benefit your business.