It’s critical to have a thorough understanding of the various sorts of links that can be built, as well as the technical side of links. This will provide you with a solid foundation for evaluating the worth of different kinds of links and determining which ones are good for you to follow.

Let’s begin at the beginning with the technical side of links. We’ll look through the structure of a link in more detail now that we’ve covered the basics.

What Exactly Is A Link?

A link is a connection between two objects, such as pages in this case. It’s what allows web pages to communicate with one another. In essence, it’s a link that transports you to another website when you click it. It could be in the form of text, a photograph, or even a video.

Two Types Of Webpage Links

Internal Link

Internal links include hyperlinks on a homepage that go to another web page inside the SAME domain. As you route through your website, these links enable visitors to remain on your page for a more extended period. As a result, it increases the authority of their webpage, which aids in rankings.

External Link

Backlinks, often known as “outbound links,” are links that direct you to the following site when you’re on another. This type of link intends to give visitors further information supplied by other website owners.

The Different Types Of Off-Site Links

Now that you’ve finished looking at links from your domain, let’s look at links that aren’t on your sites. Natural links, manually obtained links, and self-created connections all fall under the category of backlinks.

Natural Link

A natural link is one that you obtain without asking for it from other website owners. In other words, it implies that the material on your page is excellent. Consider this: if you’re a cool player, people will pay attention to you without you even asking.

A natural link is the same; your content is so excellent that people are eager to promote it. Other site owners link to your page because it includes information that they believe is worth sharing.

Manually Obtained Link

Manually obtained links are those that you obtain by exerting effort. You must invest time and effort in reaching other site owners and webmasters to request that they link to and showcase your page.

Asking around for links, a manual link-building technique is common among small businesses that are still unidentified in the sector. One should not simply link to another website because it will degrade the quality of the first.

You should demonstrate to webmasters and other companies that your content is worth promoting and highlighting in order to gain links. Bear in mind that the web pages you would like to link to must be related to yours; otherwise, the link will lack authority and value.

Self-Created Link

Self-created links, as the name implies, are links produced by a site owner to deceive search engines into thinking their links are significant and valuable.

The distinction between bad and good links is now clear. Backlinks established by others are considered positive. However, links created by the owners are considered harmful. Self-created links include things like putting a backlink on a forum and leaving a remark on a blog.

What Do Links Imply For Search Engines?

Links are used mainly by browsers to discover new websites to include in their search results and evaluate how high a website should rank in search results. Moreover, search engines may take the content of such pages and add it to their indexes after crawling sites. 

It is easier to prioritize if a page seems to be sufficient to rank high for relevant keywords. First, select search engines that take into account the entire content and the number of connections leading to that page from other websites, as well as the reliability of all those connected websites. In general, the more high-quality websites that link to you, the more likely you are to score well in search rankings.

Why Are Links Important?

In the early days of SEO, web ranking was heavily reliant on a phrase used within the page’s information even before Google existed. In the lack of sophisticated search engine algorithms, keyword usage was the simplest way of ranking web pages. The logic was straightforward: the more often a keyword phrase appeared on a website, the more likely that term was the page’s appropriate emphasis. 

Unfortunately, SEO practitioners took advantage of this method to rank higher by overusing the targeted keyword phrase. This method is referred to as keyword stuffing. It allows sites to rank for keyword phrases even if they have nothing to offer on the topic. 

Different Types Of Links

Nofollow Links

A nofollow link, often known as a backlink, is one that does not convey authority to the domain to which it is linked. In terms of SEO, these links are useless. When linking to a website, add rel=”nofollow” to the code to make the link nofollow.

Relative Links

Any link that reveals the current URL’s relationship to the linked page’s URL is referred to as a relative link. It’s the difference between a link that provides the whole address of a website and a link that merely includes the precise location of a file.


Links have always been an essential part of SEO. And it seems that it will remain important in the future years. Another aspect of SEO that varies significantly from it is how optimization was done previously. Inbound links, outbound links, and internal links are the three kinds of connections. 

If there is a common thread that runs across specific types of connections, it naturally connects them. And if anything seems unpleasant to humans, it is most undoubtedly undesirable to search for results. Hopefully, you gained more information about different types of links on this page.