The more traffic (and revenue) you generate, the faster it is for potential customers to find your site in search engine results. As a result, there’s a perpetual content battle going on as website owners and administrators try to stand out and improve their search engine optimization (SEO).

The old, wild west days of the Internet, when phrase spamming and content stuffing were the standards in order to pique search engine interest, are long gone. To increase your online attractiveness and bring your site listing closer to the first page, you must now focus on more closely controlled measures, such as Google’s PageRank.

While generating relevant, accurate, and fascinating content is a big part of it, there’s another important factor to consider: dofollow link. These links can assist in leveraging exceptional content into greater PageRank and improved search results if used correctly. Here’s how they operate.

What Is A Dofollow Link, And How Does It Work?

PageRank is a weighted number that assigns points based on links – the more points you have, the higher your site rank and the stronger your SEO. Because of their capacity to “run” across websites with the appropriate linking structure, these points are sometimes referred to as “link juice” by internet marketing specialists. Thus, obtaining these points is a top objective for any website owner.

What is the issue? Getting points in whatever manner imaginable became the aim of many unethical marketers almost soon after its launch.

So, what is the simplest strategy to attain this goal? Leaving comments on popular websites’ posts with links back to client websites can help them in raising their popularity. The higher the link juice bump, the more respectable the connecting site is, such as well-known merchants or news organizations.

These links were set to “dofollow” by default, which means that search engines would check out the link back to the original site and enhance its PageRank. The “nofollow” link was intended to combat the massive problem of spam links.

Dofollow links are still vital in SEO today; acquiring a “backlink” from a credible site may help companies stand out and raise PageRank values considerably. Meanwhile, the addition of Nofollow links gives site administrators more control.

What Is A Dofollow Link, And How Do You Create One?

To build a dofollow link, most people don’t have to do anything. If another site links to yours and doesn’t use the nofollow tag, search engines will automatically reach your page, increasing your average PageRank.

Also, if you’re providing links on your own website, the same rules apply. You might, for example, include connections to other respectable websites in your own material and enable search engines to follow those links.

Meanwhile, if you’ve been requested by another organization to also include their links on your website or if you’re monitoring blog comments, you might want to turn on automatically nofollow tags or make sure that all links have the nofollow tag until you’re sure it would be possible to follow the link back. This is especially critical if other links lead to low-quality or keyword-stuffed content, as this will harm your own site. 

Dofollow is also useful for external links from credible sites that link directly to your page. Outside-of-your-site links that are linked through your own posts or attached to comments on your content should only be dofollowed if the outgoing link site is reliable and relevant.

Is It Appropriate To Dofollow An External Link?

The answer is dependent on two factors: where the link leads and what benefits there are if you use dofollow. Any dofollow link should ideally guide search engines to material that is current, relevant, and correct, giving both the external site and your own website “link juice.”

Besides, reciprocal dofollow links may be a good idea in some situations, especially if you’re aiming to increase traffic to a website and the external site has a similar ranking to your own. To guarantee that search engines don’t consider your content as only a vehicle for PageRank points, you should use a mix of nofollow and dofollow links on your website.


Although there is no hard and fast rule here just because search engine spiders visit many pages each day, dofollow links are normally acknowledged by Google two to four days after they are published.

It may take longer for PageRank to identify dofollow connections if your site has low visitor volumes and the dofollow links you’re producing or getting come from significantly smaller web pages. Meanwhile, if you’re lucky enough to get a backlink from a high-ranking site, you can notice results in as little as a few days.

Dofollow link is still an important part of SEO and search ranking efforts, but they must be used intelligently to generate meaningful results.