The fastest method to improve your site’s search performance is to create contextual links. However, contextual link building necessitates the most challenging types of links to get as they significantly affect search results. The reality is that an essential element of the search method is still linked. No matter how valuable its content is, a site without links is much less likely to rank well in organic results.

The criteria for contextual link creation seem to be constantly evolving. Google’s Panda, Penguins, and Hummingbird changes have made it even more difficult for site operators and writers to get high-quality inbound connections. Moreover, contextual link building, which links in the body of content surrounded by text, has a more excellent SEO value than links in the footer and sidebar.

If you want to employ contextual links but don’t know how to, don’t worry. Here are four easy methods on creating effective contextual links that can improve your search results and traffic.

1. Collaborate With Content Curators

Content curation, according to HubSpot, is the act of identifying relevant material for your audience from a wide range of sources and strategically distributing it via communication channels. Hence, establishing a connection with content curators may help you obtain more relevant contextual links. This is because content curators have done an excellent job in managing the SEO field. By establishing a proper network with them, you may create a place that offers valuable information that lets you generate organic traffic.

2. Take Advantage Of The Guestographic Strategy

Several years ago, users could earn 200 backlinks through blog comments and rapidly improve their search engine results. However, in today’s search engine algorithms, quality takes precedence over quantity.

To start getting outcomes from search engines, you may need 5–10 relevant connections from reputable sites. You may acquire relevant links from such authority sites much more simply using the geographic approach.

What Is Guestographics?

Guestographics is a contextual link-building service that may assist you in achieving these objectives. If you want to apply the geographic approach into action for yourself, follow these 5 simple steps:

  1. Create and publish a helpful infographic on your website.
  2. Look for websites that cover the subject of your infographic.
  3. Display your infographic to them.
  4. Make a suitable “bribe” or benefit offered to them (e.g., a unique blog post).
  5. In exchange, you’ll get contextual connections to your site, which will improve your organic search engine rankings.

Furthermore, if you want to successfully integrate a geographic approach, you need to be able to a) create an appropriate infographic, and b) get the word out about your infographic in an appropriate manner.

3. Interview The Proprietors Of Authoritative Websites

Expert interviews are an excellent method to get backlinks from reputable sites to help your own site rank higher in the SERPs. In fact, because they offer us a very intimate peek into what makes people tick, interviews are among the most linked-to content on the internet. It also makes it difficult for people to be dishonest.

However, in order for you to do your interview correctly, you must first make a strategic plan. You may also use other people’s expertise if you’re not yet ready to produce textual material or films from scratch.

4. Generate Newsworthy Content

People like to read, share, quote, discuss, link to, and promote newsworthy material, which is topical and timely. However, the term “newsworthy material” does not imply that news-related websites are the only ones that can help spread the word. Moreover, social media networks may assist you in giving your material the first boost it needs before the media and other interested people discover it.

Why Should You Implement Contextual Link-Building?

While contextual link building may be a bit troublesome for some, it actually has a lot of benefits for your website. For instance, they help make your website more visible in the search engines, prompting more audiences to visit your site and link back to it.

Moreover, this increase in visibility will also result in an increase in social media engagements. If you also link to authoritative sources, you can increase your site’s credibility by showing that you’ve done great research to create authentic and reliable content.


Contextual link development is essential since it improves search engine rankings. However, Google considers the number of links on a given content page. It’s usually preferable to have your links just above the fold.

If you want to achieve good contextual links, you may also try guest blogging or linking other sites in your content, as well. You should also observe and analyze the links that your competitors use.